In 2018, Michael Mack founded the subsidiary MackNeXT, which is dedicated to the development of innovative multimedia productions, and also promotes creative minds and innovative talents in the fields of master planning and design.
The AUREA Award was launched in 2018 by Michael Mack and takes place under the direction of MackNeXT. The event forms a platform for the exchange of international pioneers in the field of augmented and virtual reality and also honours the best developments in the industry. Within the first few years, the AUREA Award has already become a renowned prize in the VR and AR sectors.
As the largest single investment in Europa-Park‘s corporate history, the Rulantica water world opened in November 2019. At the same time, in cooperation with the Coppenrath publishing house, the first part of the novel series of the same name became available in bookshops. The successful hit, based on an idea by Michael Mack, has been translated into many languages and brings the mystical world of Rulantica to the rooms of children and teenagers from Italy to Germany to France. The sequel followed in November 2020 with ‘Rulantica – the Conspiracy of the Gods’.
In July 2020 the popular family attraction ‘Pirates in Batavia’ re-opened in the Dutch themed area of Europa-Park. As the highly-qualified team from MackNeXT had already been significantly involved in the planning and design of the Rulantica water world, the team once again had a chance to show their skills. Just a few weeks after the opening, the themed ride has already received an award from the American trade magazine ‘Amusement Today’.
YULLBE opened in September 2020: an independent attraction situated between the Rulantica water world and the 4* superior hotel ‘Krønasår’ at Europa-Park. MackNeXT and VR Coaster have developed the unique ‘Full Body Tracking Free Roaming VR Experience’ in cooperation with leading international designers and technology manufacturers.
Michael Mack is currently working intensively on setting up a new creative location for the company in Plobsheim, Alsace, where French and German employees are to work on innovative solutions as a joint team.
In October 2020, the platform ‘Blooloop.com’, the world’s leading online network in the amusement park industry, selected Michael Mack as one of the 50 most important influencers in the industry.
In 2020, the team from MackNeXT Lab, alongside film label 2112 PICTURES, moved into the creative location ‘urbanharbor’ in Ludwigsburg. In November, the cooperation with the Baden-Württemberg Film Academy began, training young talent at a high level.
In November 2020, Michael Mack and MackNeXT were named ‘Innovator of the Year’ by ‘Die Deutsche Wirtschaft’ magazine. Just one year after it was founded, the young subsidiary received the largest audience award in German economy. Founder Michael Mack’s passion and his willingness to create when implementing his visionary projects werre particularly praised.
With ‘Snorri Snorkling VR’, visitors can look forward to a grandiose, innovative virtual reality experience that was developed by MackNeXT together with VR Coaster. The world first opened in summer 2021.